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Lund's Fly Shop History

           In 1873 A.W. Lund Co. was founded in River Falls, Wisconsin. It started as a wooden sleigh and carriage repair and manufacturing shop. In 1894 Lund's moved into a new building on the corner of Walnut and Main which is where it is still located today at 201 South Main Street. In 1906 retail hardware goods were added and soon after Lund's sold everything from major appliances to International Harvester tractors. After many years of change Lund's Hardware has focused it's products to self service hardware and paint. The addition of sporting goods, particularly fly fishing, was added in 1993 which quickly made Lund's the best place around to find fly fishing equipment and general fishing tackle. Being so close to some of the Midwest's best trout steams, having a full service fly shop inside of Lund's has definitely been an amazing fit!